Clients Audit the Big 4 – 60% of Clients Happy
Tuesday, May 24, 2011 at 05:05PM All too often, people—executives, job hunters, the media and, yes, auditors themselves— collectively refer to the Big 4 as a single entity. Together, they dominate the big firm CPA world, their individual brands subsumed by their reputation as a whole. Yet, like the superhero team The Fantastic Four, each individual member of the Big 4 has a real set of strengths and weaknesses—their superpowers and their vulnerabilities. The client satisfaction rate with each Big 4 firm individually ranges from 54% to 67%.




