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    BTI Brand Elite 2013

    Featured Reports

    Tuesday
    May242011

    Clients Audit the Big 4 – 60% of Clients Happy

    All too often, people—executives, job hunters, the media and, yes, auditors themselves— collectively refer to the Big 4 as a single entity. Together, they dominate the big firm CPA world, their individual brands subsumed by their reputation as a whole. Yet, like the superhero team The Fantastic Four, each individual member of the Big 4 has a real set of strengths and weaknesses—their superpowers and their vulnerabilities. The client satisfaction rate with each Big 4 firm individually ranges from 54% to 67%.

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    Monday
    Apr252011

    31% of Leadership Partners Report Higher Profits from Alternative Fees

    Profits emerge from the murky waters of alternative fees. To the surprise of many, but not all, 31% of law firm leadership partners report making more money when using AFAs. Fully half of these are from AmLaw 100 firms. These larger firms are changing the value equation to their benefit while making more money.

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    Friday
    Apr012011

    Lawyer Directories Ride Crest of Social Media Wave

    The increasing popularity of LinkedIn, Facebook and other social media sites has heightened interest in online sources of information about people and companies. Rare is the HR manager who does not turn to an online search engine to learn more about a high-prospect candidate. Rare too, apparently, is the in-house counsel who does not access insights online about the law firms and attorneys they hire.

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    Tuesday
    Jan252011

    A Pebble, a Boulder and a Pile of Feathers

    Growth in today’s stagnant market demands new thinking, integrated efforts—and, perhaps, a wholly novel approach to relating to clients. Picture the tranquility of a pond of thick, oozy mud. Toss in a small gray pebble and you will see it enveloped immediately, its tiny impression disappearing completely in a moment’s time. Now picture that still surface shaken by a giant boulder. The impact is greater. The impression longer. Yet, eventually...

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    Tuesday
    Jan252011

    New Ways of Navigating Today’s Legal Market

    Savvy law firm leaders can define new ways of navigating today’s legal market by drawing on a combination of proven tactics and innovative best practices including:...

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